Gillette was founded by the multi-talented author, inventor, and businessman, King Camp Gillette in 1901 as the American Safety Razor Company. By innovating the pre-existing Safety Razor to have disposable razorblades, Gillette produced a product the public wanted and was desirable for business interests.
The company’s product was nothing short of a revolution, both for business and the public. Gillette sold the razor holders as a loss leader, selling them for less than the production cost, while he made a profit on the disposable blades. Within 15 years of the company’s existence Gillette had sold almost half a million holders and 70 million blades.
Gillette developed into a titan of the Shaving Industry during the 20th century, with the development of more than 10 revolutionary designs of razors. As the turn of the century came and went, Gillette became a part of the Procter & Gamble Co., in 2005. As a business unit of a large corporation the company also wanted to produce a greater larger product, the Gillette Fusion Razor was soon on its way.
Only one year after the company’s merge the Gillette Fusion Razor immerged. With 5 blade ingenuity and a single sixth on the back for trimming sideburns, beards, etc. This development in razor technology has been questioned, does simply adding another blade increase the effectiveness of a razor. Well, we would say, try it.
The new Gillette Fusion is the first shaving system that offers revolutionary blade technology on the front and back of a single shaving cartridge.
The front features a 5-blade shaving surface for ultimate closeness and comfort. While the back has a single precision trimmer blade for incomparable trimming and shaping.
Gillette Fusion. The comfort of 5. The precision of 1.